Elevate Your Salon's Success Using our Revolutionary Consultation Method

Transform your salon when you equip your stylists with unparalleled soft skills through our revolutionary 3 to Be Me consultation method, fostering stronger connections between stylists and clients and an increase in your bottom line.

Untitled design (51)

Create Client Loyalty

Untitled design (52)

Double Your Client Referrals

Untitled design (53)

3x Product Sales

If You Say YES to Any of These…
3 To Be Me is the answer to support you and your salon.

Overwhelmed by mentoring new hires and assistants, managing their communication?

Struggling with mentoring new hires through their learning curves and managing communication skills?

Stressed with an inconsistent clientele base and unpredictable retention?

Tired of the lack of cohesiveness?

Feeling emotionally drained from consistently holding space for your stylists' learning curves?

I get it. I struggled to build a clientele as a new stylist.

In my first year out of beauty school, I realized that I wasn't empowered with the knowledge of how to work with different clients.

And I desperately wanted to use my creative genius behind the chair, but my client's were bringing in photos of Jennifer Aniston, you know, when she was on Friends.

That's when I developed my signature consultation method, which was the key to building to six figures within one year.

And I used this method successfully in my 22 years as a salon owner.

Now, I am sharing my 25+ years of salon success secrets with salon owners like you and your stylists, so you can fast track your salon's success just like I did.

In the fast-paced world of salon services, technical expertise is only part of the equation.


Soft skills, including effective communication, empathy, and interpersonal abilities, play a crucial role in creating a positive client experience. Prioritizing soft skills can set your salon apart and lead to increased client satisfaction and loyalty.

Our specialized 3 to Be Me Certification program is designed to address the unique needs of your salon.

From effective communication techniques to mastering client consultations, our curriculum is crafted to ensure your stylists excel in every aspect of soft skills crucial to client satisfaction.


WOW, oh WOW! With each module, each page and word, I kept repeating to myself, "I've NEVER seen a more thorough and thoughtful training course! Congratulations on developing these magnificent training tools, illustrations, photos and for the complete client care module.

Ann Mince, My Beauty Industry Mentor

After being a hairdresser for 40 years. I found this educational program refreshing. Dayna leaves nothing out. From handling clients, using tools, and executing hair techniques from basic to advanced. This is an amazing opportunity for any hairdresser at any level.

Kim D., Salon Owner

I found Dayna's 3 to Be Me process extremely helpful as an invitation to think about and convey what I wanted from my hair. I'd taken pictures into my stylist before, but this made me think about what drew me to a particular style, and what I like and didn't like about it. Thinking about three adjectives that described my own personality, and what I wanted to communicate with my hair, really made me think about hair in a new and more holistic way. I think I learned something about myself. And I got a great haircut!

Teresa J., Client

Why I decided to get out of my own way and put my team first. After over 30 years educating the next generation in hair. I have loved working with other experienced hairstylists to grow my team. The best decision I made was 2 years ago was starting the 3 to Be Me hair experience. This program has changed the way we start our new stylists in such a positive way. We now have taken on 4 apprentices to start them on their way to get their Washington state license. This is a ongoing program that teaches them how to learn the soft skills in cosmetology. Connection, communication and follow through. We are now growing faster then ever. It also takes the pressure off our educators to constantly have to prepare a class and getting the new stylists started. Amazing way to grow your team.

Lisa Vann, Salon Owner

3 Simple Steps to Skyrocket Your Salon's Success

1. Integrate the 3 To Be Me Certification Program in Your Salon. 
Give your stylists the skills to help clients build authentic beauty from the inside out, so you remain their go-to salon for years to come.

2. Teach your stylists how to transform a client's consultation experience in less than 10 minutes.
Leave your clients feeling seen and heard, thus skyrocketing your client loyalty, product sales and referrals.

3. Increase Your Bottom Line.

Generate continued client growth and retention while developing your stylists.

Meet Dayna...

Stylist, educator, speaker, and salon owner Dayna Cakebread graduated from the Horst Educational Center in Minneapolis (now known as The Aveda Institute) in 1992. She went on to join the Aveda Concept Salons, creating their assistant programs and serving as Educational Director.  

With an additional 4 years as an independent contractor, Dayna opened Belle Epoque Salon in 2002, where it quickly became an educational studio, preparing new stylists for the challenges of a hairstyling career.  

In 2005, Dayna upgraded the salon space to provide full service with the 3 To Be Me brand and a large staff. This salon was the first in North America to achieve a Zero Impact Salon recognition from the Davines hair product line of Italy. In 2008, Belle Epoque Salon won the City of Portland award for Best Sustainable Business (small business category).  

Beyond salon life, it became clear that Dayna's talents are best applied by sharing her skills with other stylists; this unique salon concept education can be applied by anyone, anywhere in the world. In 2016, Dayna began working with students at Artecorte Beauty School in Havana, Cuba. As their North American Coordinator, she teaches there and brings supplies three times per year. She fills her calender with her online education programs, public speaking engagements, private clients and travel.

Dayna Cakebread

Imagine a Fully Booked Out Schedule for Your Newest Stylists

Our 3 to Be Me Certification program goes beyond traditional training, focusing on enhancing the soft skills that contribute to a memorable and enjoyable client-stylist interaction.

Empower your stylists to build lasting relationships and elevate your salon's reputation in the community.


Bring 3 to Be Me Hair to Your Salon

Contact Dayna now to learn how you can get your stylists trained in 3 to Be Me.

Your Name
Do you have active trainers/lead educators?
Please enter the name of the person or organization that referred you.

Become a 3 to Be Me Salon