Build a Clientele for Life

Learn how to conduct a comprehensive consultation in under 10 minutes using our revolutionary 3 To Be Me method that leaves clients feeling seen and heard, which builds instant loyalty and unleashes your artist skills.


Create Client Loyalty


Be Salon Ready


Elevate Your Creativity

Raise your hand if this is you.

Losing clients and unable to build a steady flow of income

Feel like you are slowly growing your client base and never know if they will return

Burnt out from holding emotional space for your clients

Not able to use your creative skills with clients

Trying to all things to every client and just feeling drained

I get it. I also struggled to build a clientele.

In my first year out of beauty school, I realized that I wasn't empowered with the knowledge of how to work with different clients.

And I desperately wanted to use my creative genius behind the chair, but my client's were bringing in photos of Jennifer Aniston, you know, when she was on Friends.

That's when I developed my signature consultation method, which was the key to building to six figures within one year.

Now, I am sharing my 25+ years of salon success secrets with you, so you can fast track your career behind the chair just like I did.

The Key to Avoiding Burnout and Creating a Lasting Career


3 to Be Me Certification

Build an instant clientele for life when you discover this proven Salon Ready formula to generating rapid client growth.


WOW, oh WOW! With each module, each page and word, I kept repeating to myself, "I've NEVER seen a more thorough and thoughtful training course! Congratulations on developing these magnificent training tools, illustrations, photos and for the complete client care module.

Ann Mince, My Beauty Industry Mentor

After being a hairdresser for 40 years. I found this educational program refreshing. Dayna leaves nothing out. From handling clients, using tools, and executing hair techniques from basic to advanced. This is an amazing opportunity for any hairdresser at any level.

Kim D., Salon Owner

I found Dayna's 3 to Be Me process extremely helpful as an invitation to think about and convey what I wanted from my hair. I'd taken pictures into my stylist before, but this made me think about what drew me to a particular style, and what I like and didn't like about it. Thinking about three adjectives that described my own personality, and what I wanted to communicate with my hair, really made me think about hair in a new and more holistic way. I think I learned something about myself. And I got a great haircut!

Teresa J., Client

Why I decided to get out of my own way and put my team first. After over 30 years educating the next generation in hair. I have loved working with other experienced hairstylists to grow my team. The best decision I made was 2 years ago was starting the 3 to Be Me hair experience. This program has changed the way we start our new stylists in such a positive way. We now have taken on 4 apprentices to start them on their way to get their Washington state license. This is a ongoing program that teaches them how to learn the soft skills in cosmetology. Connection, communication and follow through. We are now growing faster then ever. It also takes the pressure off our educators to constantly have to prepare a class and getting the new stylists started. Amazing way to grow your team.

Lisa Vann, Salon Owner

3 Simple Steps to Stop Losing Clients and Create a Steady Income

1. Join the 3 To Be Me Certification Program.
Get the skills to help your client build authentic beauty from the inside out, so you remain their go-to stylist for years to come.

2. Learn how to transform your client's consultation experience in less than 10 minutes.
Leave your clients feeling seen and heard, thus skyrocketing your client loyalty and the opportunity to unleash your creativity behind the chair.

3. Build a Clientele for life.

Generate continued client growth and retention while creating a lasting career as a highly sought after stylist.

Meet Dayna...

Stylist, educator, speaker, and salon owner Dayna Cakebread graduated from the Horst Educational Center in Minneapolis (now known as The Aveda Institute) in 1992. She went on to join the Aveda Concept Salons, creating their assistant programs and serving as Educational Director.  

With an additional 4 years as an independent contractor, Dayna opened Belle Epoque Salon in 2002, where it quickly became an educational studio, preparing new stylists for the challenges of a hairstyling career.  

In 2005, Dayna upgraded the salon space to provide full service with the 3 To Be Me brand and a large staff. This salon was the first in North America to achieve a Zero Impact Salon recognition from the Davines hair product line of Italy. In 2008, Belle Epoque Salon won the City of Portland award for Best Sustainable Business (small business category).  

Beyond salon life, it became clear that Dayna's talents are best applied by sharing her skills with other stylists; this unique salon concept education can be applied by anyone, anywhere in the world. In 2016, Dayna began working with students at Artecorte Beauty School in Havana, Cuba. As their North American Coordinator, she teaches there and brings supplies three times per year. She fills her calender with her online education programs, public speaking engagements, private clients and travel.

Dayna Cakebread

Imagine a Fully Booked Out Schedule for the Rest of Your Career

Imagine a Fully Booked Out Schedule for the Rest of Your Career
Getting your cosmetology license is just the first step in starting your stylist career, and there's a lot they've left out that keeps you from succeeding.

The Clients are the ones who hold the key to your success. Without them returning and referring it's like pushing a boulder up a hill.

With 3 to Be Me Certification your clients will not be a mystery. You will get the keys to unlock them to trust, care, stop worrying and take action!


Get an Inside Look

Learn how fast you can grow your clients immediately right out of beauty school & hear the top Q&A from Emerging Stylists looking to be hired in a high-end salon.

How to be prepared for any high-end boutique salon.

Ways to invest in your career to build confidence.

How to quickly build your clientele.

Tips on how to gain confidence and skill.

Checklist of things you need to work in a high-end salon (PDF takeaway!).

How to stand out from all the other stylists.

Become a 3 to Be Me Salon